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Connected technology helping farmers care for the environment

An Ecosystem for the Ecosystem

Technology Spotlight

Nature seldom provides a second chance


On the farm, no decision is made in isolation. Every input either added or withheld from the soil can create imbalance, or ensure harmony. Over forty of these critical determinations are made each season, requiring farmers to consider a vast sum of factors within the ecosystem—leading them to ask, “What is happening beneath the surface or unfolding in the atmosphere?”

For this reason, farmers are in constant pursuit of data


From every seed planted, application of fertilizer, or change in weather—information is gathered: various systems measuring water sprayed through a nozzle, satellites building forecasts, and advanced sensors monitoring crops. The technology of modern agriculture is connected to the earth, building knowledge to support informed and thoughtful judgements. But over time, a missing link was discovered.

Technology must connect to help conserve


Like many twenty-first century industries, modern agriculture faces the challenge of compatibility. The advanced technology used on the farm works well, but could benefit by working together. Like a smart thermostat reading daily forecasts, the technology of modern agriculture needed to adapt to the changing circumstances in the environment. From seed, to fertilizer, to crop protection, to tractors—everything must work in greater union.

The next step in innovation is interconnection


Akin to the cloud-computing revolution, modern agriculture is building more than a single piece of technology—creating an entire suite of digital tools, customized seed, and integrated solutions. This array of interconnected technology is uncovering the nuances in every field. Gathering data, helping reduce inputs, and supporting farmers as they seek to conserve natural resources.

Building an ecosystem for the ecosystem


A wealth of information, digital tools, and insights are working as one to safeguard natural resources. Tractors speaking to irrigation systems, weather satellites sharing data with combines, with every piece of information accessible at any time, from any place.

By mastering the technical, modern agriculture is protecting the natural


The digital tools, seed, and other products created by modern agriculture are empowering farmers around the world to make more informed and conservation-minded decisions. This means each new technology must work within the natural and the technological ecosystem. The challenges modern agriculture faces are bigger than one product, and ultimately require many solutions striving to a singular mission. Because for this industry, innovation is at the heart of conservation.

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